26.02.2020 - 28.02.2020
Join Hohenstein at the American Reusable Textile Association (ARTA) 2020 Educational Conference!
Meet with us to discuss textiles for health care, applied hygiene, leasing suitability, uniforms, textile care, sustainability and more.
Presentation by HIA Managing Director Ben Mead (time and date TBA):
Show Me the Proof: Making the More Sustainable Choice Only Matters if Your Customer Believes it.
From the fibers we choose to the way they are made and the impact from processing there are lots of choices to be made. Increasingly customers want sustainability but they are busy and skeptical. OEKO-TEX® completed a research study into what is important to consumers and from this insight we can shape what we need to know when it comes to communicating about sustainability. How can you claim that a material choice is better than another? How do you know that a product is made safely or in a more sustainable way? How can we measure the environmental impact of the laundry?