HSN educates consumers on textile sustainability during launch of MADE IN GREEN® labeled Concierge Collection
This month, retailer HSN educated television viewers about the MADE IN GREEN by OEKO-TEX® label on its Concierge Collection cotton sheet sets. HSN partnered with Hohenstein Group to develop the educational programming. See a short clip of the segment here.
The MADE IN GREEN® label assures consumers that HSNs Concierge Collection sheets were made with materials tested for harmful substances and were produced in environmentally friendly facilities and socially responsible workplaces.
Results of a global research study to assess consumer attitudes about textile sustainability show that consumers are striving to live a more sustainable lifestyle and want easy ways to do so. “HSN has a unique platform for educating consumers about sustainability and enabling consumers to make smart purchases for themselves and their families,” said Ben Mead, Managing Director of Hohenstein Institute America.
The OEKO-TEX® Association, in commemoration of its 25th Anniversary, commissioned the “The Key To Confidence” consumer research study of 11,200 clothing and home textile consumers around the world to examine topics ranging from concerns about climate change to harmful substances in textiles.
About Hohenstein Group
With global headquarters in Boennigheim, Germany and U.S. office in Ligonier, IN, the Hohenstein Group offers accredited and independent textile testing and product development services, as well as comparative and competitive product testing, research and development, and training. Hohenstein’s research expertise includes apparel, home textiles, upholstery, protective apparel and equipment, and medical applications. They offer materials testing and certification for textile safety, UV protection, antimicrobial effectiveness, FR performance, and many other technical features. Hohenstein is a founding member and leading provider of the OEKO-TEX® portfolio of services such as STANDARD 100 by OEKO-TEX® certification, the international standard for safe textiles, and is certified by the U.S. Consumer Products Safety Commission (CPSC ID #1058) as a third-party, independent laboratory for CPSIA compliance verification. www.Hohenstein.US.
With 25 years of experience, OEKO-TEX® leads the world in empowering and enabling consumers and companies to protect our planet by making responsible decisions. OEKO-TEX® provides standardized solutions which optimize customers’ manufacturing processes and help deliver high quality, more sustainable products. All of the products within the OEKO-TEX® portfolio are used to strengthen our customers’ systems, processes or products and, ultimately, they help create more sustainable companies. To date, 10,000 manufacturers, brands, and retailers in almost 100 countries are working with OEKO-TEX® to ensure that their products are tested for potentially harmful substances and millions of consumers around the world look for OEKO-TEX® labels before making buying decisions. OEKO-TEX® certified products and suppliers can be located in the OEKO-TEX® Online Buying Guide at www.oeko-tex.com/products. Connect with OEKO-TEX® on Facebook, on LinkedIn, and on Twitter.
For more information, please contact Casey Strauch at 612-239-8830 or C.Strauch@Hohenstein.com