Marketing

The marketing of innovative products or potential new fields of application for textiles represents a particular challenge due to the high competitive pressure on an international level.

We offer support in research and development in the context of publicly funded research projects as well as with contract research . We are also able to optimise your products. In all cases, you can benefit from our application-oriented approach, which always results in market-ready products .

And what is more, you can also benefit from the reputation of the Hohenstein Institute as one of the world's leading research and service centres, together with our diverse international contacts : Innovations “Powered by Hohenstein” attract attention within a wide range of sectors as well as internationally in the media , at conferences or trade fairs .

The Hohenstein expert reports , test certificates and product labels such as the Hohenstein quality label are widely accepted and enjoy a high level of credibility amongst a diverse range of target groups. They can be used as neutral, independent evidence of the quality and performance of your products.