page 10 | impulse | 1/2013 free advertising – witH tHe new OekO-tex® Buying guide Competition for companies with oeKo-TeX® certificate With an average of 5000 page during last year‘s web relaunch views per day and visitors from to allow website visitors to find 165 countries worldwide, the company entries significantly faster OEKO-TEX® website provides and more easily than before. interested companies with OEKO- The password protected Self TEX® certificate with an attractive Service area allows companies to platform for adding to their own download label templates with t 2013 Britta gortan holders and now allows companies self presentation which certificatetheir test number in over 30language versions and differentfile formats (print and online) foruse in product labelling and othermarketing tasks. The area alsoprovides numerous entry fields forwww.oeko-tex.com/productsmarketing activities by drawingattention to their product rangewhich was tested for harmfulsubstances. The company entryatis free of charge for all certificatewww.hohenstein.com/dates firstname.lastname@example.org fair calendar please cOme and see us! to independently add a variety of holders can use to make their information and details using the basic entry in the Online Buying the Hohenstein experts will be available for discussions at numerous international trade fairs, congresses new Self Service Portal (customer Guide as informative as possible for and seminars again this year. Here are some of the highlights – a complete list with an option for area). In addition to this, the OEKO- potential customers. After logging scheduling appointments can be found in the internet. TEX® Buying Guide was optimised in, the options include: techtextil / avantex presentatiOn of the 15th china • Adding a company logo Hohenstein: Techtextil the OekO-tex® (qingdao) • Storing a detailed company portrait in any number of languages Hall 3.1. - B21 sustainaBility international OEKO-TEX®: Texprocess award fabric, accessories • Uploading any number of brand names and logos Hall 4.0 - F28 & yarn fair • Providing additional contact addresses, web links and contacts 12 June 2013 (e.g. sales points, online shops etc.) 11-13 June 2013 Westhafen Pier 1 28-30 June 2013 • Adding any number of product specifications to the Buying Guide data Germany, Frankfurt Germany, Frankfurt China, Qingdao • Defining whether a company entry should also be visible on the OEKO-TEX® web pages for end consumers (b2c communication) asia Outdoor retailer Home textile man-made fibres- OutdOOr trade trade show shanghai congress sHOw Booth: W1D 29 dornbirn Hohenstein 31 July- 27-29 august 11-13 september 00000000 24-27 July 2013 03 august 2013 2013 2013 China, Nanjing USA, Salt Lake City China, Shanghai Austria, Dornbirn techtextil shanghai a + a texcare india intertextile Hohenstein: asia Hall 5 - C02 Booth: C40 OEKO-TEX®: Hall 5 - C01 03-05 October 21-24 October 05-08 november 19-21 november The individual access data for offices as well as from the OEKO- 2013 2013 2013 2013 the customer area are available TEX® Certification Centre. India, Mumbai China, Shanghai Germany, Düsseldorf China, Shanghai from the relevant OEKO-TEX® institutes and worldwide contact www.oeko-tex.com/products PRojeCT FinAnCing CRediTs We thank the following institutions for providing financial support for research work: Publisher: Hohenstein Laboratories GmbH & Co. KG · Baden-Württemberg Ministry of Economics and Technology Hohenstein Institut für Textilinnovation GmbH Hohenstein Academy e.V. · Forschungskuratorium Textil e.V. Hohenstein Textile Testing Institute GmbH & Co. KG · Arbeitsgemeinschaft industrieller Forschungsvereinigungen ‘Otto von Guericke’ e.V. (AiF) Schloss Hohenstein · AiF Projekt GmbH Schlosssteige 1 · German Federal Ministry of Economics and Technology (BMWi) 74357 Bönnigheim GERMANY · German Federal Ministry for Education and Research (BMBF) with affiliated project sponsors ISSN 2191-6764 · European Commission Editorial: Rose-Marie Riedl · and other providers of funds Helmut Müller Department for Corporate Communications & Research Marketing The stated AiF/IGF projects by the research association Forschungskuratorium Textil e.V., Phone +49 7143 271 723 Reinhardtstraße 12 - 14, 10117 Berlin/Germany, were financed through the AiF within Fax +49 7143 271 721 the framework of the programme for promotion of cooperative industrial research (IGF) Email email@example.com by the German Federal Ministry of Economics and Technology based on a resolution by Internet www.hohenstein.de the German Bundestag. Design: Prepress Processing · Manuela Kurz · Gemmrigheim Research projects presented in this edition 1/2013: Printing: Druckerei Wachter GmbH · Bönnigheim Helmets with a perfect fit AiF no. 16976 N page 3 Well insulated instead of left in the cold AiF no. 17565 N page 5 Image sources: Hohenstein Institute; OEKO-TEX®; Forschungskuratorium Textil · Fotolia. com: auremar, Candybox Images, Dan Race; Shutterstock.com: agsandrew, Cyborwitch, On the whiteness trail AiF no. 17562 N page 6 Mircea Bezergheanu, Joel Calheiros, James Doss, flame of life, Good Images, Habrada, Plus-size men needed AiF no. 17460 N page 6 Home Art, Angela Jones, michaeljung, Karramba Production, John Kasawa, lifemaker, Louis Pressure to perform in sports AiF no. 16868 N page 7 Louro, Sergey Nivens, Ollyy, The Palmer, Igor Petrov, Norman Pogson, Pressmaster, Elena Schweitzer, Sokolovsky, Subbotina Anna, Veno Train, voronin76, tovovan, wavebreakmedia.
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